MARK F. STRASSMAN

Experience  

  Autodesk, San Rafael, CA
2011 - Vice President, Media & Entertainment Industry

present

  • P&L responsibility for over $250 million in revenue.
  • Lead Autodesk's industry strategy and marketing to the Media and Entertainment industries, including Films, Games, and Creative Services.
  • Drive industry strategy and execution for Maya, 3DS Max, Smoke, Flame, Mudbox, and Autodesk's other industry-leading products for the Media and Entertainment industries.
  • Spearhead the transformation of the business by moving solutions and business models to from the desktop to the cloud.
  • Leadership and management of marketing, design, business management, industry strategy, lead generation, and other business management and go-to-market groups.
2009 - Vice President & General Manager, Construction Solutions Business Unit
2011
  • Launch and build new business unit to grow Autodesk's presence in the construction industry, delivering software and services that increase construction companies’ ability to win and deliver projects with more predictability and less risk.
  • Drive product roadmap and M&A activities to penetrate and lead new market for Autodesk.
  • Leadership and management of marketing, design, engineering, and sales.
  • P&L responsibility for over $200 million in revenue.
2006 - Vice President & General Manager, Plant Solutions Business Unit
2009
  • Built business plan and secured internal funding to launch new, independent business unit to serve the plant (process & power) design market.
  • Responsible for setting group direction, goals, and vision, and managing cross-functional group -- including engineering, sales, business development, marketing, design, and project management.
  • P&L responsibility for over $200 million of Autodesk revenue from plant market.
  • Shipped Autodesk's first point plant design product, AutoCAD P&ID, in less than a year after conception.
  • Drove and executed acquisition of 2 major plant technology software companies.

2003 -

Vice President of Marketing, Product Management, and Product Design

2006
  • P&L responsibilities for Autodesk's largest and most profitable product line -- AutoCAD and AutoCAD-based products, contributing over $800 million/year to Autodesk revenue.
  • Increased revenue of my division's products by $100 million per year, for 4 years running -- doubling AutoCAD revenue during my tenure of P&L responsibility for the product line.
  • Built and managed team of product managers, marketing communications, business development, developer relations, product designers, beta team, and other customer-focused professionals.
  • Designed and implemented new company-wide customer solutions delivery and go-to-market process for all Autodesk products.
  • Introduced new worldwide "customer council" and "adopt-a-customer-program" to drive customer-centric product decisions.
  • Delivered product management and product marketing training to all Autodesk marketing employees.
  • Introduced revenue-driven programs and partnerships to enter new markets, such as process and power, and design visualization, netting Autodesk over $20 million in incremental revenue within first year of introduction.

2001 -

Kivera, Inc, Oakland, CA (Acquired by TeleCommunication Systems, Inc.)

2003

Vice President of Products, Marketing, and Professional Services

 
  • Built Location Based Services (LBS) software platform, including server middleware and SDK, with API's in Java, JavaBeans, ActiveX, C, and SOAP/XML.
  • Customers included wireless carriers, telematics providers, call centers and auto clubs (including AAA,Verizon, Virgin Mobile, Sprint, AT&T, MetroOne, Coldwell Banker, Denso, BeVocal, OnStar, Toyota , and more).
  • Spearheaded ongoing market validation project to refine company product strategy and produce roadmap to differentiate company up and away from emerging competition.
  • P&L responsibilities for all Kivera products.
  • Built and led team of product managers, marketers, designers, strategy consultants, project managers, and other product professionals.
  • Released multiple versions of Kivera Location Engine, shipping to top telematics, logistics, travel, and other enterprise customers, increasing revenue over 500%.
  • Engaged, negotiated, and integrated the offerings of top industry technology and content providers, including NavTech, GDT, TeleAtlas, TCS, SmartRoute, and Signalsoft.
  • Led press, public relation, and lead generation promotional activities, managing PR, advertising, and design firms.
  • Spoke on LBS trends and technologies at top industry events.

2000 -

Tirata, Inc., Palo Alto, CA (Acquired by NetSanity, Inc.)

2001

Founder and CEO

 
  • Defined technology, product lines, and business model for new enterprise-class, wireless communications software company.
  • Built and led team of Engineers, UI Designers, Sales Managers, Business Development Managers, Product Managers, Product Marketers, and other product and business specialists.
  • Built company infrastructure, including office space, legal, payroll, insurance, retirement benefits, etc.
  • Attracted and closed capital financing from top angel and venture capitol investors.
  • Established revenue-driven deals with industry-leading companies, including Paine Webber, Glenayre, and American Diabetes Association.
  • Led acquisition of company by NetSanity, Inc., increasing employee and shareholder value, and successfully integrated team and intellectual property into acquiring company.
  • Led transition of Tirata's team and technology into NetSanity -- a Nokia-, Intel-, RSA-, and Argo-backed software company serving wireless carriers

1997 -

Macromedia, San Francisco, CA (Acquired by Adobe, Inc.)

2000

Sr. Director of Product Management and Marketing

 
  • Promoted from Director, Group Product Marketing Manager, and Sr. Product Manager roles.
  • Managed all facets of Macromedia's vector-based print and Web-products, including Flash, FreeHand, and Generator.
  • Directed and led team of Product Managers, Product Marketers, Developer Relations, and other product and Business Development specialists.
  • Responsible for P&L, with yearly revenues of over $100 million. Grew revenue over 300%.
  • Defined strategic vision for Flash, FreeHand, and Generator, to guide business and product team efforts.
  • Launched numerous versions of multiple products and initiatives, including opening the Flash source code for free license, and developing process for tracking Flash player installed base and market penetration.
  • Led launch of Flash 4, producing Macromedia's highest historical upgrade rate, as well as highest new-unit sales.
  • Managed relations and communications with advertising agencies, defining and executing on multi-million-dollar print, Web, email, and one-to-one campaigns.
  • Built new direct sales team and enterprise-based channel of System Integrators, Value Added Resellers, and other channel partners to sell Generator server software.
  • Initiated and managed strategic relations with multiple strategic partners, including Netscape, Sun, Microsoft, and Apple.
  • Presented products, trends, and technologies at trade shows, private meetings, and other venues.

1995 -
1998

Adobe Systems, San Jose, CA
Product Marketing Manager, Web Authoring Products

 
  • Managed multiple versions and platforms of Adobe's Web Authoring tools, from cradle-to-grave.
  • Produced and iterated specifications and product plans, coordinating with engineering to define features.
  • Performed customer and competitor analyses to define market positioning and feature set.
  • Coordinated efforts of sales, technical support, engineering, quality assurance, and many other parties.
  • Evaluated third party products and negotiated bundle and acquisition terms and contracts.
  • Designed and created interactive documentation and tutorial for public beta releases.

1993 -
1995

EMU Communications (Electronic Multimedia Unlimited), Washington, DC
Founder and President

 
  • Founded and managed a highly successful company specializing in computer interconnectivity, WAN, database, and Internet site development.
  • Hired, coordinated, and managed up to 30 employees and subcontractors per contract.
  • Major contracts included The White House, National Endowment for the Arts, Children's National Medical Center, Potomac Electric Power Co., and The National Building Museum.

1992 -
1993

National Building Museum, Washington, DC
Assistant Curator, Building for World War II

 
  • Defined exhibition themes and assisted with budget and scope of work.
  • Designed and implemented connected FoxPro database for museum collections and exhibition tracking.

1990 -
1992

WDG Architecture, Washington, DC
Architectural Designer

 
  • Assessed buildings for accessibility under the Americans with Disabilities Act
  • Presented changes to clients and carried changes through construction documents.

Education  

 

Walter A. Haas School of Business - University of California, Berkeley
Master of Business Administration

Marketing and Management of Technology emphases

  • Technology Editor: HaasWeek, the Haas School weekly newspaper.

Brown University, Providence , RI
Bachelor of Arts, Magna Cum Laude

  • 4.0 GPA in major: Industrial Archaeology & Architectural Studies with an emphasis in Urban Redevelopment

Other Skills

 

Public Speaking

  • Expansive postgraduate and certificate training on public relations, press and analyst briefings, and public speaking.
  • Designed and led training sessions on press meetings and public speaking.
  • Presented to large audiences at events including CTIA, SunOne, Wireless Systems, Internet World, COMDEX, MacWorld, and Seybold Seminars.
  • Press meetings and contacts include top wireless, web, design, and enterprise technology publications and analysts.

Computer Expertise

  • Internet and Web development expertise, including J2EE, JSP, XML, PHP, ASP, Macromedia Flash (&ActionScript), dynamic database publishing, ad serving, and rich media development.
  • Proficient on multiple platforms, including Windows, Linux, Solaris, and Mac OS.
  • Video editing, graphic design, and CAD experience in multiple applications.

Visual & Theatrical Arts

  • Numerous awards for painting, drawing, and photography.

Freelance Photography

  • Photo credits include: U.S. News and World Report, USA Today, The Washington Post, Arena Stage, Kennedy Center , Brown University, and The National Building Museum.