Experience  

2006 -

Autodesk, San Rafael, CA

• Built business plan and secured internal funding to launch new, independent business unit to serve the plant (process & power) design market.
• Responsible for setting group direction, goals, and vision, and managing cross-functional group -- including engineering, sales, business development, marketing, design, and project management.
• P&L responsibility for over $200 million of Autodesk revenue from plant market.
• Shipped Autodesk's first point plant design product, AutoCAD P&ID, in less than a year after conception.
• Drove and executed acquisition of 2 major plant technology software companies.

2003 -

Vice President of Marketing, Product Management, and Product Design

• P&L responsibilities for Autodesk's largest and most profitable product line -- AutoCAD and AutoCAD-based products, contributing over $800 million/year to Autodesk revenue.
• Increased revenue of my division's products by $100 million per year, for 4 years running -- doubling AutoCAD revenue during my tenure of P&L responsibility for the product line.
• Built and managed team of product managers, marketing communications, business development, developer relations, product designers, beta team, and other customer-focused professionals.
• Designed and implemented new company-wide customer solutions delivery and go-to-market process for all Autodesk products.
• Introduced new worldwide "customer council" and "adopt-a-customer-program" to drive customer-centric product decisions.
• Delivered product management and product marketing training to all Autodesk marketing employees.
• Introduced revenue-driven programs and partnerships to enter new markets, such as process and power, and design visualization, netting Autodesk over $20 million in incremental revenue within first year of introduction.

2001 -

Kivera, Inc, Oakland, CA (Acquired by TeleCommunication Systems, Inc.)

2003

Vice President of Products, Marketing, and Professional Services

• Recruited to "productize" Location Based Services (LBS) software platform, including server middleware and SDK, with API's in Java, JavaBeans, ActiveX, C, and SOAP/XML.
• Customers included wireless carriers, telematics providers, call centers and auto clubs (including AAA,Verizon, Virgin Mobile, Sprint, AT&T, MetroOne, Coldwell Banker, Denso, BeVocal, OnStar, Toyota , and more).
• Spearheaded ongoing market validation project to refine company product strategy and produce roadmap to differentiate company up and away from emerging competition.
• P&L responsibilities for all Kivera products.
• Built and led team of product managers, marketers, designers, strategy consultants, project managers, and other product professionals.
• Released multiple versions of Kivera Location Engine, shipping to top telematics, logistics, travel, and other enterprise customers, increasing revenue over 500%.
• Engaged, negotiated, and integrated the offerings of top industry technology and content providers, including NavTech, GDT, TeleAtlas, TCS, SmartRoute, and Signalsoft.
• Led press, public relation, and lead generation promotional activities, managing PR, advertising, and design firms.
• Spoke on LBS trends and technologies at top industry events.

2000 -

Tirata, Inc., Palo Alto, CA (Acquired by NetSanity, Inc.)

2001

Founder and CEO

• Defined technology, product lines, and business model for new enterprise-class, wireless communications software company.
• Built and led team of Engineers, UI Designers, Sales Managers, Business Development Managers, Product Managers, Product Marketers, and other product and business specialists.
• Built company infrastructure, including office space, legal, payroll, insurance, retirement benefits, etc.
• Attracted and closed capital financing from top angel and venture capitol investors.
• Established revenue-driven deals with industry-leading companies, including Paine Webber, Glenayre, and American Diabetes Association.
• Led acquisition of company by NetSanity, Inc., increasing employee and shareholder value, and successfully integrated team and intellectual property into acquiring company.
• Led transition of Tirata's team and technology into NetSanity -- a Nokia-, Intel-, RSA-, and Argo-backed software company serving wireless carriers

1997 -

Macromedia, San Francisco, CA (Acquired by Adobe, Inc.)

2000

Sr. Director of Product Management and Marketing

• Promoted from Director, Group Product Marketing Manager, and Sr. Product Manager roles.
• Managed all facets of Macromedia's vector-based print and Web-products, including Flash, FreeHand, and Generator.
• Directed and led team of Product Managers, Product Marketers, Developer Relations, and other product and Business Development specialists.
• Responsible for P&L, with yearly revenues of over $100 million. Grew revenue over 300%.
• Defined strategic vision for Flash, FreeHand, and Generator, to guide business and product team efforts.
• Launched numerous versions of multiple products and initiatives, including opening the Flash source code for free license, and developing process for tracking Flash player installed base and market penetration.
• Led launch of Flash 4, producing Macromedia's highest historical upgrade rate, as well as highest new-unit sales.
• Managed relations and communications with advertising agencies, defining and executing on multi-million-dollar print, Web, email, and one-to-one campaigns.
• Built new direct sales team and enterprise-based channel of System Integrators, Value Added Resellers, and other channel partners to sell Generator server software.
• Initiated and managed strategic relations with multiple strategic partners, including Netscape, Sun, Microsoft, and Apple.
• Presented products, trends, and technologies at trade shows, private meetings, and other venues.

1995 -
1998

Adobe Systems, San Jose, CA
Product Marketing Manager, Web Authoring Products

• Managed multiple versions and platforms of Adobe's Web Authoring tools, from cradle-to-grave.
• Produced and iterated specifications and product plans, coordinating with engineering to define features.
• Performed customer and competitor analyses to define market positioning and feature set.
• Coordinated efforts of sales, technical support, engineering, quality assurance, and many other parties.
• Evaluated third party products and negotiated bundle and acquisition terms and contracts.
• Designed and created interactive documentation and tutorial for public beta releases.

1993 -
1995

EMU Communications (Electronic Multimedia Unlimited), Washington, DC
Founder and President

• Founded and managed a highly successful company specializing in computer interconnectivity, WAN, database, and Internet site development.
• Hired, coordinated, and managed up to 30 employees and subcontractors per contract.
• Major contracts included The White House, National Endowment for the Arts, Children's National Medical Center, Potomac Electric Power Co., and The National Building Museum.

1992 -
1993

National Building Museum, Washington, DC
Assistant Curator, Building for World War II

• Defined exhibition themes and assisted with budget and scope of work.
• Designed and implemented connected FoxPro database for museum collections and exhibition tracking.

1990 -
1992

WDG Architecture, Washington, DC
Architectural Designer

• Assessed buildings for accessibility under the Americans with Disabilities Act
• Presented changes to clients and carried changes through construction documents.

Education  

Walter A. Haas School of Business - University of California, Berkeley
Master of Business Administration
Marketing and Management of Technology emphases

• Technology Editor: HaasWeek, the Haas School weekly newspaper.

Brown University, Providence , RI
Bachelor of Arts, Magna Cum Laude

• 4.0 GPA in major: Architectural Studies and Art History with an emphasis in Urban Redevelopment.

Other Skills

Public Speaking

• Expansive postgraduate and certificate training on public relations, press and analyst briefings, and public speaking.
• Designed and led training sessions on press meetings and public speaking.
• Presented to large audiences at events including CTIA, SunOne, Wireless Systems, Internet World, COMDEX, MacWorld, and Seybold Seminars.
• Press meetings and contacts include top wireless, web, design, and enterprise technology publications and analysts.

Computer Expertise

• Internet and Web development expertise, including J2EE, JSP, XML, PHP, ASP, Macromedia Flash (&ActionScript), dynamic database publishing, ad serving, and rich media development.
• Proficient on multiple platforms, including Windows, Linux, Solaris, and Macintosh.
• Video editing, graphic design, and CAD experience in multiple applications.

Visual & Theatrical Arts

• Numerous awards for painting, drawing, and photography.

Freelance Photography

• Photo credits include: U.S. News and World Report, USA Today, The Washington Post, Arena Stage, Kennedy Center , Brown University, and The National Building Museum.